Bayer Xarelto launch event

Bayer Xarelto launch event
  • Set dressing for the Bayer Xarelto event.
  • The Bayer atrium, prior to the start of the event.
  • A little bit of cake-based fun at the Bayer Xarelto event.
  • The Bayer Xarelto event in full swing.
  • Xarelto competition entries.
  • The Xarelto event under way.
  • The very large banner produced for the Xarelto event.

Working alongside global comms agency, Fleishman-Hillard, DFML was responsible for the dressing of the Bayer atrium in Newbury for their Xarelto internal comms event.

Bayer Xarelto event production

How DFML was involved:

  • Working with Fleishman-Hillard to specify the scope and strategy of the event
  • Working with Bayer branding team to design the event materials
  • Design and production of event flyers, invites, promotional merchandise, desk-drop items and video content
  • Liaison with Bayer’s in-house facilities team
  • Specification and management of AV production
  • On-site supervision of event

Housing a celebratory event in the atrium of the HQ of a very busy end-client threw up a variety of challenges, which were overcome by a great AV and production crew and close consultation with the Bayer facilities team.